To me, it’s interesting to see all the different booths at an expo. Everyone has their own way of marketing their product. Even though, let’s face it, most of these companies sell the exact same product with a small spin on it. So, is it possible to stand out with all these competitors? What will give you the competitive advantage?
Consider buying a Grant Guide. While some grant guides on the Internet are scams, do your research to see if there is one targeting students and scholaship programs. Most information found in Internet eBooks can be found with hours of search engine hunting, while Grant Guides and SCholarship Guides cost $19.95 on up. Weight ht eoptions: is your time worth more than your money? Is the eBook a rip-off? Only you can decide for yourself with option is best.
Tapout is a brand found in the US which produce their designs and then use them in skirts. It is very popular brand in America due to its new fashion design skirts that is very likable among women’s clothing.
Are you an investment advisor? Host a game night using the game “Cash Flow.” Are you a Life Coach? Throw a party and play the game LIFE. Are you a cat groomer? How about a Cat-Opoly Night? For travel agents, try the game Route 66, taking your guests on a road trip across the country. Playing board games can create a rich and wonderful opportunity for interaction with potential customers, which can allow them to get to know you in a fun and non-threatening way and can create an opportunity for building rock solid strategic alliances.
Make sure even if your booth is small, that it appears spacious. Be organized. Know, before you step foot on the show floor, exactly how you are going to approach your possible clients.
I run a casual custom shirts boulder in San Francisco called Marine Layer. We make awesome t-shirts, polos and hoodies. I started the company because I could never find really soft, good fitting shirts and my girlfriend was getting tired of me wearing the same five shirts over and over again.
It’s this unique, eye-catching look that helped redhead Lily Cole become one of the biggest models in the business, appearing in ‘Vogue’ and numerous ad campaigns for designers like Chanel and Anna Sui. And of course she’s been in very high demand on the runway, modeling designs by the likes of Chanel, Versace, and Luis Vuitton.
This lifetime value is the same information used by manufacturers in determining to purchase a piece of equipment. Up front, they may not cover costs but over the lifetime of the equipment, the return justifies the investment. Such should be the same thinking about marketing.