Marketing Insurance is and can be one of the most lucrative and fulfilling pursuits imaginable. When you get the opportunity to help someone, the reward you gain can far outweigh the monetary value.
Use titles or headings. This is particularly important if your proposal is relatively long although it is an effective approach with short proposals too. Headings make it easy for your prospect to find key information. Heading also break up the page and make your proposal easier to read.
When many insurance agents are faced with this frustration they go back to the board with their training. They figure that people just don’t want to know about features, they want to know benefits. Going back to those same tough customers with great benefits, will surely work…right? Tragically those strangers still won’t listen, even when presented with phenomenal new benefits they just can’t dive in with the new policy.
Your big promise needs to be simple to understand. For instance, if I were talking about my personal insurance sales training, “Make Your Living in Sales”, “I can show you a way to increase your sales 30 to 50 percent guaranteed in the next three to six months or less”.
The picture most insurance recruiters paint is within six months you will be on track to make well over six figures. The recruiters and the new agents miss the trade off. They haven’t learned what many in this industry have. In order to be successful, there is a trade off. The difference is sales training.
“Double click” on key words or phrases spoken by a prospect. If he or she says, “This conversation in making me feel anxious”, ask “What is it that’s making you anxious?” Asking prospects to speak their mind provides you the opportunity to hear and understand what it is they’re really saying. By double clicking on the word “anxious”, you will hear more and listen more effectively.
Always stress the importance of honesty whether selling or promoting in your sales management training program. Developing sales skills, truthfulness, and growing with the team as well as yourself should be talked about among everyone so they all realize the importance of it.